Saturday, September 17, 2005

Gillette's 5-blade razor predicted by The Onion

BOING BOING - Gillette has announced a five-blade razor, a move predicted over a year ago in a parodical article in The Onion. Here's the MSNBC coverage:


Gillette ups the ante, unveils 5-blade razor. Fusion is market leader's answer to rival Schick's 4-blade Quattro.

And last year's Onion article:

Fuck Everything, We're Doing Five Blades
By James M. Kilts
CEO and President,
The Gillette Company
February 18, 2004 | Issue 40*07
James M. Kilts
Would someone tell me how this happened? We were the fucking vanguard of shaving in this country. The Gillette Mach3 was the razor to own. Then the other guy came out with a three-blade razor. Were we scared? Hell, no. Because we hit back with a little thing called the Mach3Turbo. That's three blades and an aloe strip. For moisture. But you know what happened next? Shut up, I'm telling you what happened--the bastards went to four blades.

Mad Magazine nailed this one in 1979.

Saturday Night Live predicted the Mach-3 razor *in their very first episode* in 1975: 'Triple-Trac: because you'll believe anything.'

2 Comments:

At 2:56 PM, Anonymous Sam said...

What they need to do, is stop worrying about how many blades to have, but find a way to stop the hair from growing all-together!

 
At 1:01 AM, Blogger .Ben. said...

Lasers.

 

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